Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability


Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!


In this episode, Lucas and David are joined by Trey Holley, a shop owner from Thomaston, Georgia. Trey shares his journey from being a lifelong mechanic to learning the ropes of business ownership, highlighting the unique challenges faced in small Southern towns. The conversation touches on the importance of supporting fellow shop owners rather than viewing them purely as competitors, and Trey offers insight into the work-life balance struggles that led him to prioritize both his health and the building of a strong, supportive team.

00:00 Atlanta airport's massive scale

03:41 Long walks at airports

06:27 Thunder Valley racetrack experience

10:30 Southern business challenges with generosity

13:29 Overwhelmed by business demands

19:09 New guy in town setting up

20:59 University town business challenges

22:34 Building Industry Relationships

26:46 Discussing business challenges with spouse

31:14 Discussing labor cost strategy

35:32 Quality control and final checks

38:55 Balancing work and family time

40:33 Dealing with family anxiety

44:57 Balancing multiple responsibilities

47:21 Discovering the Enneagram for Communication

49:12 On choosing the right people

Podden och tillhörande omslagsbild på den här sidan tillhör David Roman & Lucas Underwood. Innehållet i podden är skapat av David Roman & Lucas Underwood och inte av, eller tillsammans med, Poddtoppen.