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In this episode, Lucas Underwood and David Roman are joined by Sunny Massera, a custom car and truck builder from Oregon. Sunny Massera shares the hard lessons he learned from business ownership, including the importance of choosing the right business partner and the unexpected realities of running a shop versus working for someone else. The conversation also covers the challenges of building custom and performance vehicles—from managing customer expectations to dealing with unreliable aftermarket parts.
00:00 Moving between New Mexico and California
04:19 From flat rate to custom cars
07:30 Realizing business complexities
09:46 Deciding not to work alone
13:05 Getting hired at second Bronco shop
16:22 Discussing how to fund a startup
20:36 Partner's role in business growth
23:18 Revamping old Broncos
28:11 Understanding the engine issue
31:14 Working at custom car shops
33:21 Learning through hands-on projects
36:45 Test driving vehicles before ordering
40:00 Restoring a 59 Ranchero
41:33 Future of classic car market
46:46 Challenges finding car parts
50:09 Troubleshooting transmission issues
53:35 Fixing ongoing installation issues
56:10 Tuning engine installations
59:15 Advice for young professionals
