Josh Kornfeld of Tactile

The Journey Behind Tactile: From Start-Up to Success

In this interview, Tactile's founder reflects on the company's 20-year journey, starting with his early design influences and education at RISD, and leading to the thriving design firm it is today. He shares personal anecdotes, including hosting Halloween parties and working for the Forest Service, and delves into the challenges of building and running a design business. Key topics include the importance of craft in design, maintaining a balanced work environment, and fostering long-term client relationships. Insights on leadership, team-building, and the evolution of the company's physical and cultural workspace offer a comprehensive view of the firm's success and aspirations.

00:00 Meeting Tactile: A Personal Introduction
01:54 The Journey to Industrial Design
02:40 Early Career and Key Experiences
05:16 Founding Tactile: From Freelance to Firm
07:47 Building a Team and Office Space
12:25 Balancing Business and Design
17:55 Client Relationships and Project Selection
29:02 The Value of Commitment in Design
30:07 Balancing Work and Personal Life
31:06 Collaboration and Expertise in Design
32:18 Enhancing Internal Design Teams
33:25 Finding Positive Influences and Community
37:06 Rivalries and Competition
37:56 Team Structure and Roles
38:44 The Importance of Craft in Design
39:40 Visual Storytelling and Marketing
43:32 Lightning Round and Conclusion
44:35 Tools and Work Environment
48:04 Design Education and Craft
51:01 Future Goals and Aspirations

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ad: Edited in Descript https://get.descript.com/rj9bozp5wx8e