Rentals | How to Run Residential Maintenance Operations at Scale, with Lula Co-founder Will Parrish

Will Parrish is the Co-Founder and Chief Customer Officer of Lula, a Kansas City-based proptech platform built to streamline property maintenance for property managers and their residents. Will co-founded Lula alongside CEO Bo Lais with a mission to make property maintenance smarter — pivoting the business during the pandemic to focus on property managers in the single-family rental space, a move that fueled rapid growth. Lula recently closed a $28 million Series A round and is expanding from 42 markets to 60, with heavy investment in AI and automation. Before co-founding Lula, Will spent nearly two decades in enterprise sales and business development, including a long tenure at Thomson Reuters. 

(00:53) - How Lula Started
(02:34) - Trading Corporate for Startup Life
(03:29) - Is Maintenance Archaic
(05:49) - Where Work Orders Fail
(07:30) - Scaling 100K Work Orders
(12:28) - Building Vendor Trust & Quality
(13:19) - Expanding Markets
(16:16) - Flat Rate Pricing Playbook
(19:15) - Ideal Rental Customers
(21:54) - Integrations
(25:47) - AI In Maintenance
(30:21) - Future of Lula
(32:14) - ROI for Property Owners & Operators
(35:49) - Hardware play ahead?
(39:12) - Collaboration Superpower: MacGyver

🏙️ Learn more:
-Visit Lula
-Will Parrish on LinkedIn

🏙️ Connect with Tangent:
-Edward Cohen on LinkedIn
-Zach Aarons on LinkedIn
-Tangent on LinkedIn

🏙️ Events coming up:
-AI & Innovation Forum Q2: virtual on 6/10

-Retail & Hospitality Forum: in NYC on 6/18
-Institutional Investors & PE Forum: in NYC on 9/16
-All upcoming events

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