Madison Ruddy Sanders spent almost a decade in tech sales surrounded by companies like Amazon and Airbnb that made finding what you want effortless. Then she'd go horse shopping and land back in scattered Facebook groups and outdated classifieds.
That disconnect became the seed for Elite Equine Marketplace, a niche hunter/jumper buying and selling platform she built herself, without a dev team. In this episode, Madison shares her journey from side hustle to full-time founder, why trust is the real currency in a relationship-driven industry, how she works with (not against) her perfectionism, and the marketing lessons — from SEO and GEO to old-fashioned barn-to-barn flyers — that have driven real growth.
If you've lost your spark or you need to be reminded that sustainable growth starts and ends with trust, this conversation is full of practical, hard-won lessons.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/229
✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map
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