How Much Is a Portable Toilet Business Worth?

In this episode, the hosts break down a Wisconsin porta-potty rental business discovered by an AI-powered deal-sourcing agent, debating whether its strong cash flow and niche market justify a seemingly overpriced valuation.

Business Listing – https://www.bizbuysell.com/business-opportunity/turnkey-cash-machine-48-cash-flow-recession-proof-porta-potty-wi/2464942/

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The Acquisitions Anonymous team reviews a 30-year-old portable restroom rental business located in Wisconsin with approximately $744,000 in annual revenue and $325,000 in seller's discretionary earnings. The business is listed for $1.6 million and includes over $570,000 in equipment, trucks, and portable restroom assets. The owners are retiring after decades of operation and are willing to assist with training and licensing transition requirements.

Key Highlights:
- Wisconsin porta-potty rental company with $744K revenue and $325K SDE listed for $1.6M.
- Approximately $570K of equipment included, plus trucks and portable restroom inventory.
- Requires a Master Operator License, though the seller is willing to assist during the transition.
- Hosts debate whether the business is worth closer to 3–4x earnings instead of the implied asking multiple.
- Potential growth opportunity through adjacent services such as dumpster rentals and expansion into nearby communities.

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