Google traffic to publishers is down over 30%. AI Overviews are answering the questions your articles used to. Social referral is a shadow of what it was.
The one thing nobody can scrape from you is a direct relationship with your audience. This episode walks through the Publisher Flywheel: a 4-step system Pete has built with hundreds of publishers to convert anonymous traffic into known, engaged readers, and turn that audience into revenue.
You'll see it working live on The Spanish Eye, a regional English-language news publisher in Andalusia that grew active users 800% in 12 months. Pete breaks down exactly which levers they pulled, in what order, and how you can start with a loose registration wall and tighten over time as confidence builds.
What you'll learn:
Why the average site sees 1.7 pages per session, and what that means for where your registration wall has to sit
How registration walls convert anonymous traffic 2-7x faster than pop-ups
The two-newsletter setup (free list + paid list) and what each one is actually for
Why your newsletter is a product, not a promo channel, and the cadence that actually converts
How to target logged-in free readers with the right upgrade message at the right moment
The insights that matter: paywall hits, quiet readers, failed payments, and how to automate follow-up
When (and whether) to lock down completely against AI bots and search
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