What does it take to grow a brand from one small store in Darlinghurst to a household name serving up the best gelato in Australia (and arguably, the planet)?
In this live session at Mumbrella 360, Kat gets the inside scoop from Declan Lee - co-director and co-founder of Gelato Messina. We explore this iconic Aussie brand's journey from its early days to its widespread popularity, how it has cultivated a loyal following, dealt with the copycats and what exciting plans are on the cards next.
Key Episode Moments:
Declan's unique background and career journey from physiotherapy and DJ-ing to co-founding a gelato brand
The Gelato Messina story - early days and things falling into place
Vertical integration and buying a dairy farm
Redefining customer experience at every level
Pushing the limits of brand stretch and collaboration
Embracing creativity and innovation in product development
The importance of balancing a good product with a great experience
Building a winning culture for employees
Addressing competition and imitation in the market
Plans for international expansion and regional growth
Proactive community engagement and customer service focus to build brand advocates
Want more?
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Unconventional Business was written and produced by HubSpot Australia and VidPod.
