What if the key to transforming our food system isn’t growing more, but wasting less? In this episode, Apeel CEO Luiz Beling reveals how plant-based coatings are extending the shelf life at the source, cutting food waste, and creating value across the supply chain. Luiz opens up about resetting Apeel’s strategy for scalability, leading through misinformation, and fostering a culture that prizes progress over perfection. From pivoting toward growers and packers to mastering decision speed and rebuilding stakeholder trust, this is a masterclass in leading with clarity through complexity.
🎧 Hear how leaders reset, refocus, and rebuild stronger than before.
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Get an exclusive insight into how these leaders started up their journey, and how their cutting edge products will make a real impact.
Timestamps: 00:00 — Decision speed - perfection 02:29 — Four priorities on entry 05:12 — How Apeel works 06:57 — Extra days, extra value 13:47 — Startup vs big company 17:48 — Hiring for agility 22:07 — Value across supply chain 29:28 — Farmer adoption reality 35:24 — Fighting misinformation
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