In part 2 of 2 about Dan's new book, "From CEO to Exit: The Ultimate Payday for Pest and Lawn Care Operators," Dan and Donnie review how to build business value before an exit using the 4 Cs framework (human capital, structural capital, customer capital, and social capital). They also outline a systematic approach to exit planning involving discovery, preparation, and decision phases, and they delve into the challenges of the due diligence process.
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