Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing

Timestamps

(00:00) Intro

(00:32) Intro to out-of-home activations and his role

(03:00) Who are GottaBe! Marketing and how do they operate?

(05:38) The approach and culture they lead with (quality over quantity)

(07:08) How are they different and what are their activation missions?

(08:55) What makes a great out-of-home activation?

(13:07) Examples of previous activations

(16:20) Challenges with activations

(19:00) Future of GottaBe! and campaigns in the pipeline

(21:30) Advice about building an FMCG career

(26:10) Resources, books, tips and outro

Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing