Are You a Graphic Designer, or Do You Just Make Logos? Interview with Author Bill Gardner; Logo Lounge and Iconic Branding.

Graphic designers LOVE logos. 

We obsess over them, critique them, study them, redesign them and argue endlessly about what makes one great.

But are we giving the logo too much credit?

Few people are better qualified to answer that question than Bill Gardner. Founder of LogoLounge, author, designer, educator and one of the most respected voices in logo design, Bill has spent decades studying thousands upon thousands of logos and documenting how design, culture and brands have changed along the way.

In this episode of the Angry Designer Podcast, Massimo and Shawn sit down with the legendary Bill Gardner to talk logos, branding, trends and something designers don't talk about nearly enough... what actually gives a logo its value.

You'll discover:
- Why an iconic company can make a logo iconic, not necessarily the other way around
- Why graphic designers need to think far beyond the mark
- How culture influences logo design more than designers might realize
- What separates simply making logos from thinking like a designer

From Coca-Cola and Nike to Atari, OpenAI and Calendly, Bill challenges some deeply held beliefs about great logos and puts the focus back where it belongs.

The logo matters. But what you build around it matters a heck of a lot more.

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