Why Graphic Designers Fail to Turn Lettering Into a Career and How You Still Can Do It with Martina Flor Part 2

Most Graphic Designers love lettering. But almost none of them know how to turn it into a real career.

They dabble. They post. They dream. But they never make the leap. Why? Because the design industry sold you a lie—that passion alone is enough to succeed.

In this episode of The Angry Designer Podcast, we’re back with world-renowned Lettering Artist and Graphic Designer Martina Flor to expose the brutal truth about turning creative lettering talent into a profitable business. From freelancing and branding to building a global lettering empire, Martina breaks it all down.

She shares how she went from unknown designer in Berlin to working with Adobe, Vanity Fair, and The Washington Post—by treating lettering like a business, not just a skill.

In this episode, you’ll discover:
• Why most Graphic Designers fail to make money with lettering
• The step-by-step process this Lettering Artist uses with real clients
• The massive difference between lettering, type design, and calligraphy (and why it matters)

If you’re a Graphic Designer stuck posting pretty work with zero results, this episode will light the fire you need to finally make lettering your career.

Listen now and learn what it really takes to succeed as a Lettering Artist.

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