In this episode, I sit down with Sammie to talk about the real journey of building a fintech app from scratch without a technical background.

We get into everything from her past money mistakes and why most finance apps get the emotional side of money wrong, to raising investment, building with AI, surviving the beta phase, and what founder life actually looks like behind the scenes.

We also talk about:

  • raising £255K for a pre-revenue app
  • using AI to build faster with a lean team
  • growing a waitlist and building distribution
  • the emotional side of money and personal finance
  • founder burnout, resilience and what no one tells you


A really honest conversation about startups, AI and building something meaningful.

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