Teams and rights holders collect enormous amounts of data through ticketing, merchandise, food & beverage, CRM systems and digital platforms. But according to Cole Rubin, having the data and actually understanding the fan are two very different things.
Cole is the Co-Founder of FanFeed and has spent more than 20 years building businesses across live events and ticketing. His entrepreneurial journey started in college, when he launched a business taking Baltimore Ravens fans to away games, eventually leading him into the rapidly growing secondary ticket market.
In this episode, Cole shares what that journey taught him about the business of live sports and why he believes AI, fan data and hyper-personalization will reshape the fan experience.
We discuss the "invisible fan," one-to-one personalization, the future of ticketing, data privacy, sponsorship, entrepreneurship and why relationships and soft skills may become even more valuable in the age of AI.
Timestamps:
00:00 Introduction 01:50 Starting a business to pay for college 03:53 Discovering the ticketing business 05:41 Building Dynasty Sports & Entertainment 07:47 Why relationships matter in sports 10:04 Starting again with FanFeed 14:16 What FanFeed actually does 17:40 The future of one-to-one personalization 20:06 Are sports teams using their data effectively? 22:40 Fan data and sponsorship 25:30 Privacy and the value exchange 30:11 AI and the future of ticketing 33:48 What makes a great live event experience? 34:47 Advice for building a career in sports 36:28 Why soft skills will matter more in the AI era
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