You hit the number. The revenue milestone, the press hit, the round you'd been chasing for years. And you felt nothing. Or worse, you felt like it wasn't even real.
That's not a personal failing. It's what happens when you build a business around what success is supposed to look like instead of how you actually want to feel.
This week, I sit down with Claire Wasserman, founder of Ladies Get Paid, who built her business the way most of us are taught to, brand deals, national press, a book deal, over a million dollars in revenue, and still ended up on food stamps in that same five year stretch.
What We Break Down
The whiplash: How Claire went from seven figures to food stamps in the same five years, and what actually caused it.
The reframe that changed everything: Why Claire stopped asking what success looks like and started asking what it feels like.
The body keeps score: The herniated disc, the doctor's question, and what it costs to never process a crisis.
Rebuilding on purpose: How Claire went from one revenue stream to three, and why premium pricing over volume finally gave her peace.
This episode is for you if you've ever hit a goal and felt strangely empty, if your business has ever depended on one client, one platform, or one budget line that could disappear overnight, or if you've been pushing through stress and calling it resilience.
Paid Subscribers Get Access To: this week's Growth Playbook, The Feeling-First Revenue Model, the exact framework for building your revenue decisions around how you actually want to feel instead of what success is supposed to look like from the outside. Plus direct access to our Group Chat, where founders trade real feedback on the stuff they can't post publicly yet.
Become a paid subscriber and get this week's playbook here: https://shegetsshitdone.substack.com/
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