Terence Fisher has been playing music since he was a kid beatboxing on street corners in Shreveport Louisiana. He went to Grambling State for music performance, started producing in 2005, built a YouTube channel and social media following that reaches hundreds of thousands of musicians across Instagram, YouTube, TikTok and Facebook, and he did it all by just showing up consistently and giving away everything he knew for free.
In this conversation Terence and I talk about:
Why identity is the number one thing holding musicians back
How he navigated the church world and the secular world without losing himself in either
What it actually takes to build an audience as a musician on social media
The rocket ship principle and why most people quit right before liftoff
What he calls the skill of skilling and why it changes everything
What gives him hope about the future of musicians and the value of what we do
This is one of those conversations that just hits different. Terence is humble, wise, practical and he genuinely wants to see musicians win.
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