He Beat a Monopoly. Then Had to Reinvent Everything.
What do you do when the business model that made you billions faces sudden, total obsolescence?
Most executive leaders miscalculate technological shifts—they either panic and move too early, or ignore the noise and move too late. In this episode of Lead the Team, host Ben Fanning sits down with Joe Walsh, Chairman and CEO of Thryv, to break down the tactical frameworks required to lead a legacy brand through the absolute chaos of print, digital, SaaS, and now AI revolutions.
Joe famously scaled Yellow Book from $38 million to a $2 billion national powerhouse by dismantling an entrenched phone company monopoly. But his greatest leadership test wasn't storming the castle—it was repeatedly reinventing the business when the entire technological landscape shifted underneath him.
If you are currently navigating massive industry uncertainty, AI implementation, or market disruption, this conversation serves as your executive blueprint for the new rules of survival.
CHAPTERS
00:00 – The Real Definition of a CEO: Predicting the Future for Your People
04:08 – The Danger of the Bleeding Edge: Why the Second Mouse Gets the Cheese
07:16 – Shattering a Monopoly: The Hertz-Avis Strategy That Scaled Yellow Book to $2B
11:31 – The Core Principles of Value: Giving Proof and Credibility in Advance
14:43 – The NASDAQ Turnaround: Converting a Dying Print Giant into an MRR Machine
19:43 – Managing Wall Street & Fighting Legacy Inertia Simultaneously
25:36 – Corporate Blindspots: Why Enterprise Missed the Main Street Tech Boom
33:38 – The AI Landscape for Local Business: Democratization vs. Tech Debt
37:37 – Leading Through the Blur: The Golden Rule of Modern Disruption
41:17 – "Stay Calm and Carry On": Overcoming Executive Overwhelm
EXECUTIVE RESOURCES & LINKS
- Scale Your B2B Brand With a Podcast: Learn our 5-step framework and schedule a 20-minute operational briefing with Ben’s team: BenLeads.com/schedule.
- Get the Executive Briefing: Get vital insights and tactical frameworks from this episode delivered directly to your inbox: benfanning.com/insight.
- Connect with Thryv: Discover how Joe and his team help Main Street businesses win with modern software.
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