Mastering Visual Storytelling for Enterprise L&D with Rance Greene

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Rance says most training happens in fairyland, where nothing ever goes wrong. 

This week is a revisit of one of our favorite conversations with Rance Greene, founder of NeedAStory.com and the School of Story Design, and author of Instructional Story Design: A Practical Guide for Developing Stories that Train. 

Rance talks about the two ingredients every training story needs and shares a surprisingly simple trick for naming characters to make them feel like real people. He also explains when a story is the right call for training, and when it's better to skip it entirely. 

Learning points from the episode include: 

• Rance builds a detailed audience profile for every training session. Their values, their current pressures, what they fear, even what they do in their spare time - not just their job title. 
• Rance's rule for building a story - only do it if something in the learner's behavior needs to change. 
• Stories work like flight simulators for behavior. The neurons firing during a well-told story are the same ones that fire in the real situation, which is exactly what creates that desire for resolution. 

Important links and mentions: 

• Connect with Rance on LinkedIn
• Check out School of Story Design and Need A Story
• Subscribe to Rance's YouTube Channel