We dive deeper into understanding the buyer's journey and psychology, with none other than Sam Jacobson - a pricing and sales expert within the wedding industry, and the founder of Ideaction Consulting. Sam explains why we're often ghosted by clients who've inquired and showed a lot of initial interest for our service. He also shares the Do's & Don'ts when it comes to sales communication, be that via email, direct calls, the copy on your website, etc. Find out the best tactics and wording you can use, to get more inquiries and convert those into actual paying customers.
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