JJ Reynolds is working in marketing, and we speak about why analytics are important in fundraising, and how you can use it. He is advocating for creating a system that you can follow so that you can evaluate and do more of what is working. We also talk a bit about 1000 true fans. Find JJ here: https://mediauthentic.com/storiesThe transcribed version of the interview is available at https://smartbusinessplanning.com/category/fwf-podcast/ Support the show Rss Apple Podcaster →