In this in-depth interview, Aaron Henderson, CEO of Sweetleaf Stevia, shares his extensive experience in the grocery and CPG industry, focusing on natural sweeteners, supply chain intricacies, and evolving consumer trends like GLP-1. Discover insights on sourcing, product innovation, industry challenges, and the future of natural sweeteners in a rapidly changing market.

Aaron Henderson is the current CEO of Wisdom Natural Brands, makers of SweetLeaf Stevia, with 25+ years of leadership experience driving growth across marketing, sales and brand strategy. As former CEO of The Touch Agency, Aaron worked on 200+ brands and saw 38 acquisitions. Co-founder of Midnight Venture Partners, a leading early stage venture capital fund focused on better-for-you brands.

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