If your target customer is ‘anyone with a computer’, your marketing is trying to speak to everyone and connecting with almost no one.
Trying to serve everybody usually produces a long service list, confusing marketing and awkward jobs that never quite fit. A clearer target customer makes pricing, advertising and daily decisions much easier.
About the author
This article was written by Mr Philip Griffiths of Tech For Techs Group Ltd, drawing on his own words, knowledge and first-hand experience of owning and operating a nationally award-winning computer repair business. It has been professionally edited and approved for publication.
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