Welcome to first of our all-new snack-sized podcast format that's shorter and sharper!
In this episode, we discuss how ruthless is a common trait of some of the most successful brands, companies, and businesses we know - and why that’s baked into the core of their thinking. We also talk about why ruthlessness is an excellent antidote for soft and fluffy marketing speak and what happens when you take ruthlessness too far. And we offer a few tips on getting ruthless, plus much more. Enjoy!
Learn how to develop, focus and execute brand strategies in a technological age with theonline Brand Strategy course at Berghs School of Communication, taught by ITTT co-host Michael Aneto.
About your hosts:
Michael Aneto is chief design officer at SAI – an Amsterdam based design and technology design firm with clients including Nike and Teijin. Michael has worked at various leading international digital agencies and is an expert in strategy, design systems and Arsenal.
Adam Horne is creative director at Berghs Studio. He's an Australian in Sweden who is driven by curiosity. And fear, and money, and a love of expensive cheeses, but mainly he's driven by curiosity... He does it because he's fascinated by how people tick. He wants to know how everything works. And why some things are funnier in Finland than France.
About Berghs School of Communication:
We’re often described as a world-leading communication school. At Cannes, we’ve won the AKQA Future Lions School of the Year Award on seven different occasions, competing against more than 60 schools from 40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009. Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of graduation. Learn more here.
Feedback?
We'd love to hear from you tweet @adamhorne or email adam.horne@berghs.se
