In this episode of Beyond Limits, Liv sits down with Kate Perkovic, a business mentor who helps founders turn six figures into seven. After starting out as a server, Kate entered the online business world, built a fitness business, moved into high-ticket sales, and eventually launched her own company, reaching seven figures within 18 months.
Together, Liv and Kate explore what actually allows a business to scale, from balancing strategy and intuition to getting radically honest about the gap between the results you want and the actions you are willing to take.
They also dive deep into brand positioning and the differences between mass market, premium, and luxury brands. Kate explains why knowing your lane matters, how each type of brand creates a different reason to buy, and why inconsistent positioning can make it harder for your audience to understand your value.
The conversation then turns to the psychology behind great marketing and sales, including scarcity, social proof, authority, and reciprocity. Kate shares why the best selling often does not feel like selling at all, why value-driven content is far from dead, and how your marketing can begin shaping the identity and commitment of your ideal client before they ever buy.
Inside this episode:
🔥 How Kate went from waiting tables to building a seven-figure business
✨ Why scaling requires both strategy and intuition
🧠 How your values can guide business decisions when your feelings and strategy conflict
💭 Why radical honesty reveals the gap between what you want and what you are willing to do
🚀 How your perception of problems can impact your ability to scale
💸 The difference between mass market, premium, and luxury brands
💎 Why premium and luxury are not the same thing
🎯 How to identify the lane your brand actually belongs in
🔥 Why consistency matters when positioning and pricing your offers
🧠 How scarcity, social proof, authority, and reciprocity influence buying decisions
✨ Why psychological triggers need to match your brand positioning
📲 Why educational and value-driven content is not dead
💰 How the best sales can happen without your audience feeling like they are being sold to
🎯 Why great marketing sells more than the destination, it sells the bridge to becoming the person who can achieve it
💫 How your content can help create more aligned, committed clients before they ever enter your offer
💌 Leave a review, send a screenshot to assistant@keepupwithliv.com, and receive a $100 gift card to use anywhere in Liv’s world.
Links:
Kate’s Instagram: https://www.instagram.com/kateperkovic/#
Kate’s Website: https://www.kateperkovic.com/application
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