A tailor by trade, Michael Frackowiak chats with Finlay about how he considers himself more of a branding/marketing guy. Working in a very traditional sector he explains how he's adapted and how we all need to be considering what our consumers need now. There are some great insights here that could apply across all industries, not just clothing and retail.

The book Michael mentions is Talk Triggers - The Complete Guide to Creating Customers by Word of Mouth by Jay Baer and Daniel Lemin.

You can contact Michael at https://michaelfrackowiak.com and https://bespokeshirt.club

Music

Smooth Criminal by Michael Jackson

Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we can help your business check out our website www.frejz.biz

Intro/outro: Keep 'em dry - Royalty-Free Music by audiohub.com

License: CC BY (https://creativecommons.org/licenses/by/4.0/)

We use copyrighted music on some of our (UK) shows. To satisfy the local legislation and make sure the artists and publishers get paid correctly we hold a Limited Online Music Licence from PRS(LE-0022496). Listeners from outwith the UK are kindly requested to listen to the non-UK version.

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