216 No Bullsh*t Strategy: How Leaders Create True Competitive Advantage with author Alex Smith. - Enterprise Excellence Podcast with Brad Jeavons | Lyssna här

Listen now and challenge the way you think about strategy—are you building something truly different, or just slightly better?

Summary Keywords

#Strategy #CompetitiveAdvantage #Leadership #BusinessGrowth #Innovation #Differentiation #OperationalExcellence #EnterpriseExcellence #AI #MarketPositioning

Episode Summary

In this episode, Alex Smith challenges conventional thinking on strategy and explains why most businesses get it wrong. He shares a practical approach to creating true competitive advantage—by focusing on uniqueness, not incremental improvement. This is a must-listen for leaders looking to move beyond “better” and build something truly different.

Episode Links:

Youtube: https://youtu.be/6a6KAqi7Tx0

Enterprise Excellence Group:https://enterpriseexcellencegroup.com.au/podcast

Three Quotes

“The perfect business is one with very high demand and very low supply.” [00:14:00]

“Any attempt to become better than your competitors will only make you more similar to them.” [00:16:00]

“Strategy isn’t about solving customer problems—it’s about creating needs that didn’t exist before.” [00:22:00]

Contacts

Connect with Brad on LinkedIn https://www.linkedin.com/in/bradjeavons/
. Call him on 0402 448 445 or email him at bjeavons@iqi.com.au.

Connect with Alex Smith on LinkedIn and via his website: https://basicarts.org/welcome

What's next?

Identify one area in your business where you are competing on “better” rather than “different.”
Explore what unique value you could create that customers can’t get elsewhere.
Run a small experiment to test a bold, differentiated idea within your current capabilities.

To learn more about what we do, visit https://enterpriseexcellencegroup.com.au/
Thanks for your time, and thanks for helping to create a better future.

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