The Machine That Builds the Machine: AI, Agentic Automation & the Future of Marketing Analytics, with Alexander Buttler | Senior Account Manager & Adverity
Host Alex and Adverity's Alexander Buttler reunite for a season five follow-up on AI in marketing analytics. They dig into why data readiness is the real barrier to AI success, how agentic automation is replacing generative AI as the key framework for marketers, and what it takes to govern LLMs in production. Plus: a hilarious story about a Claude-powered vending machine that ordered a tungsten cube.
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