Margaret Molloy is joined by Jason Beckley (Chief Customer, Marketing & Digital Officer, Ted Baker), Kristof Neirynck (Global Chief Marketing Officer & Managing Director Western Europe, Avon), Rachel Fairley (Chief Brand Officer, HPE), and Chris Wood (Head of Brand & Marketing, first direct) for a conversation on the role of AI in brand building, balancing AI with brand fundamentals and how brands are committing to AI.

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