Episode 80: Amber Washington - Building a Go-to-Market Engine Before You Have a Dedicated GTM Team

In this episode, Amber Washington, Founder of For The Collective Consulting, joins Louise Liu to explore what it takes to move beyond founder-led go-to-market. She discusses how to turn founder knowledge into a scalable GTM engine, and what founders and early product marketing hires should prioritize to support the next stage of growth.

For more information, please read Amber's article: Building a Repeatable Go-to-Market Engine Before You Have a Dedicated GTM Team.