Every year we invite you to ask our CEO Jonathan Hassell to answer your accessibility questions. With 25 years of experience in accessibility, at technical and strategic levels, Jonathan can answer almost anything accessibility related.Whether you’re leading digital, designing experiences, running research, or driving inclusion, there are great, practical insights here in his answers to the trickiest questions from our webinar community:

  • Best practices when asking customers about their access needs or vulnerability
  • How to approach create alt-text for complex charts you didn’t create
  • Where to start when accessibility isn’t your full-time role
  • What aspects of accessibility it’s best to focus on when building your career in accessibility
  • How to identify small, high-impact fixes to prove the value of accessibility
  • Handling conflicts between accessibility and other business priorities (like the accessibility of banner adverts or legal language)
  • Is AI the answer to all accessibility problems? – What it’s good at, and what it isn’t
  • How to deal with vendors who have no roadmap to making the tool you want to procure accessible
  • What’s the best/cheapest way to maintain the accessibility of a website?

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/accessibility-in-marketing-the-opportunities-and-3-key-challenges/ 

Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) which will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.


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