On this week’s show, Max interviews founder of Broca and expert B2B marketer and SaaS growth strategist, Sid Barath, covering topics such as: What companies are doing in light of COVID [02:20] Where SaaS budgets are going with marketing cuts [04:53] Obvious products vs. non-obvious products [06:06] Changes company messaging during COVID [10:52] How companies can help their customers [12:10] Attracting customers with value and empathy vs. manipulation and fear [13:54] Lower CPCs [17:38] Opportunities for long-term growth [20:45] Rss Apple Podcaster →