What if business wasn’t just about profit, but about creating mutual value across stakeholders and communities that would actually DRIVE more profit? That’s the question driving today’s guest, Dr. Jay Jakub. Jay is the Executive Director of the Economics of Mutuality Foundation. Jay is no stranger to transforming big ideas into practice. He spent years as Senior Director of External Research at Mars, Inc., has taught in business schools around the world, and is an international speaker and author.
We dig into the Economics of Mutuality, how stakeholder capitalism differs from shareholder capitalism, and why purpose is so essential to mutual value creation. Jay shares amazing real-world examples of how this approach produces impressive ROI. We talk about what it takes for leaders to embrace new KPIs to include social and human capital, how to convince allies inside your organization, and how empathetic leadership plays a critical role in reimagining business as a platform to tackle society’s biggest challenges while still generating healthy profit.
To access the episode transcript, go to www.TheEmpathyEdge.com, search by episode title.
Listen in for…
- The difference between mutual value creation and traditional shareholder capitalism
- Creating purpose-driven businesses and stakeholder ecosystems
- Why you should be measuring social, human, and natural capital as performance
- Utilizing empathy, deep listening, and understanding stakeholders' pain points to tackle society’s biggest challenges
- How you can use your business as a platform to solve societal challenges profitably
"We're trying to remove the perceived trade-off of doing some good, but always at a cost to profit, and demonstrating that you can actually create more profit and growth by solving problems than you can by creating them to…profit for yourself." — Dr. Jay Jakub
References:
The Empathy Edge:
About Dr. Jay Jakub, Executive Director, Economics of Mutuality (EoM) Foundation:
Dr. Jay Jakub is the Executive Director of the Economics of Mutuality Foundation, headquartered in Geneva, Switzerland. He also serves as Chief of Staff for the EoM Alliance’s Mutual Value Labs consultancy and for its Mutual Value Investments PE company. Jay is on the Boards of Doma-Livanta, a healthcare advocacy and IT company based in Virginia Beach, and the Human Flourishing Foundation in Switzerland. He is a Board advisor for the Thompson Family Office in Richmond, Virginia, that is seeking to build a smart city between Washington, DC, and Richmond, and for Eagle Ventures, which invests in technology to defeat human trafficking, with offices in Fort Worth, Zurich, and Singapore. Jay also advises the Singapore government’s Alliance for Action on Corporate Purpose. He is an international speaker, a business school professor, an author, and a former Senior Director of External Research at Mars, Inc.
Jay is the co-author of Completing Capitalism: Heal Business to Heal the World, and is a contributing co-author of Putting Purpose into Practice: The Economics of Mutuality. His doctorate is from Oxford University, St. John’s College.
Connect with Jay:
Economics of Mutuality Alliance: eom.org
LinkedIn: Jay Jakub
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