Paul Reiss dropped out of college to build Protein Pints, and then scaled it from 1 store to 15,000 in just three years.
His strategy: deliberately pumping the brakes on Marketing so the brand wouldn't blow up before it could actually deliver.
Paul and Daniel get into why going viral too early can sink a young brand, how to know when to hold back versus hit the gas, and the 1 question he says every product has to answer before you scale it.
If you're a Marketer or founder who wants to know when to market and when to wait, this episode is for YOU!
Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show.
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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Follow Paul on LinkedIn: https://www.linkedin.com/in/paul-reiss-7060381b7/
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