How to Show Up in AI Without Getting Flagged by Google | Bathroom Break #130

Pumping out AI-written filler content could be quietly tanking your site. Daniel explains Google’s new spam update, which flags websites full of low-quality AI content, and why a few strong pieces with real stats beat 200 keyword articles. Jay shares Ahrefs data showing that pages not updated in a year are two times less likely to be cited by AI, and that adding schema made no difference across 1,900 pages. He also explains why listicles are the format AI pulls from most.

AI search is acting like the 1995 internet right now: lazy, hungry for fresh content, and drawn to simple formats. If you’re a Marketer who wants to show up in AI answers without getting penalized by Google, this is the episode for YOU.

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