Hey Everyone, in this week's episode of Test Everything we have Julian Weber of Cleverbridge and Conversion Gorilla explaining the best practices for optimizing that all-important last click, the checkout experience. Some of the things that Julian will share are:
- How to optimize the checkout process for mobile.
- How to effectively introduce a coupon offer.
- Some hard lessons learned from a surprising losing test.
- Why small changes can be more effective than complete overhauls.
- Julian also shares what he believes is bad advice for optimizing the checkout experience.
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