In this episode, I talk about why it is important to create your Fashion Brand Identity right from the start.  I tell you the story of what I learned from my mentor in this regard and the 3 elements you should work on, even before you decide what to name your brand. Doing so, will give you a guideline against which you make decisions related to your brand.

Podden och tillhörande omslagsbild på den här sidan tillhör Claudia Mendez. Innehållet i podden är skapat av Claudia Mendez och inte av, eller tillsammans med, Poddtoppen.