Cassy Athena is your favorite NBA players favorite photographer. She is an American with Serbian/Greek roots who has worked for Sports Illustrated, Samsung, Billboard, Red Bull, Fox Sports, Dime Magazine, Slam Magazine, NBA, Under Armour, Nike, Jordan Brand, and more. She has worked exclusively with the biggest NBA athletes and has helped with branding/marketing to many athletes and entertainers!
In this episode we talked about her Balkan roots, her viral meme, some of her best photos and much much more...
Check out her work at:
https://www.cassyathena.com/
https://www.instagram.com/cassyathena/
https://www.instagram.com/cassyathenaphoto/
0:00 Intro
1:30 Cassy's Balkan Background
5:45 Serbian community in LA
7:00 How Cassy got into photography
9:50 Freelancing or working directly with the nba?
11:30 Reels taking over IG & YT content trends
17:00 Behind the scenes content from NBA players
21:30 Nick Young Meme
26:30 Photos of Drake
29:00 What makes a great photo
31:00 Working with Lebron/Curry
36:30 Getting balkan brand sponsors
41:30 How nelly comes up with video ideas
44:30 Atmosphere in balkan sports
49:30 Serbian speakers in the nba
52:30 Learning spanish and serbian
55:30 Cassy’s content moving forward
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