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Partner Spotlight: Steady Brand with VP of Dealer Development, Greg Spain

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This episode of *Surroundscapes* welcomes Greg Spain, Vice President of Dealer Development at Steady Brand, for a conversation about the evolution of commercial music and the technologies reshaping how businesses manage their audio experiences. Greg and Craig explore Steady Brand’s dealer-focused approach, the value of recurring revenue for integrators, and its new partnership with Bluesound Professional. From creating more intentional branded environments with licensed commercial music to centralized management and AI-powered messaging, the episode highlights how streaming, smarter technology, and strong dealer relationships are creating new opportunities across the commercial AV industry.

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