Episode 8 of Surroundscapes Series 7 shines a spotlight on Custom Channels, exploring how music, messaging, and technology are transforming the in-store experience. From licensed streaming and curated playlists to advanced scheduling, advertising, and API-driven integrations, this episode dives into how businesses can turn audio into a powerful brand and engagement tool. With insights into retail media networks, interoperability, and the future of AI in music curation, the conversation highlights how sound is evolving from background noise to a strategic driver of customer connection and revenue.
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