Mercedes Sanchez, head of luxury for the Madrid Tourism Board, talks with Alan Fine of Insider Travel Report at Traveller Made's Essence of Panama conference about Madrid’s growth as a luxury destination, new hotel openings, U.S. air connectivity, high-speed rail access and the city's role as a gateway to Spain. Sanchez also discusses Formula One, sports and music events, gastronomy, fam trips and the Madrid Unique Destination platform for travel advisors. For more information, visit www.madriduniquedestination.com.

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