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How Will Sponsored TV Impact Amazon Advertising

Chapters

00:00 The Rise of Sponsored TV in Advertising

02:57 Understanding the Target Audience for Sponsored TV

04:29 Evaluating Performance and ROI of Sponsored TV

Takeaways

Sponsored TV ads have shown high efficiency since their launch.

Video completion rates for Sponsored TV are impressively high at 98%.

Sellers should prioritize Sponsored TV for new product launches.

Amazon is improving targeting options for Sponsored TV.

Sponsored TV can be a cost-effective alternative to DSP ads.

Interactive videos are essential for Sponsored TV success.

Amazon offers free video creation services for Sponsored TV campaigns.

Data visibility for Sponsored TV is currently limited.

Revenue from Sponsored TV campaigns can be significant.

Amazon plans to enhance data reporting for Sponsored TV in the near future.

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