Architecture practices are rarely taught how to balance design ambition, client relationships and commercial reality. Markus Seifermann of Seifermann Architects explains how adaptability, collaboration and a willingness to learn have shaped a multidisciplinary studio.
They get into winning unfamiliar projects, building a people-focused team, diversifying into film and events, hiring for entrepreneurial thinking, rebranding the practice and using AI without handing over responsibility. The conversation offers practical lessons for architects and designers navigating clients, careers, technology and the changing expectations of practice.
Markus Seifermann on LinkedIn: https://www.linkedin.com/in/markusseifermann/
Seifermann Architects: https://www.seifermann.london/
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Chapters:
00:00 Starting an architecture practice
04:04 Winning the first major project
08:32 Creativity and commercial reality
10:43 Diversifying into film and events
15:21 Collaboration and unconventional hiring
19:38 Applications and interview advice
23:11 Rebranding the architecture practice
26:33 Mentoring and future careers
29:44 Young people questioning AI and careers
31:42 Managing different client relationships
34:36 Designing without a house style
36:16 Using AI as an architectural tool
40:34 Why architectural education must change
43:25 Projects and getting in touch
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