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00:00 Common phrases that are losing you money behind thechair
00:51 PHRASE 1 that is losing you money behind the chair
01:23 Fear/discomfort around rebooking
01:53 PHRASE 2 that is losing you money behind the chair
02:03 Fear/discomfort around silence
02:24 PHRASE 3 that is losing you money behind the chair
02:28 Fear/discomfort around someone thinking we’re beinggreedy
03:02 Instead of selling we sell ourselves short
03:27 Hair stylists are servant hearts who live to helpothers feel beautiful
03:49 Psychology behind why we default to these phrases
05:21 Independent stylists previous salon experiences mayhave turned us off to making offers and focusing on sales
07:46 The number one rule of sales: love what you sell somuch that you feel like people are genuinely missing out without your serviceor product
09:03 Many hair stylists aren’t even using the products theysell at home
10:31 Our clients mirror our energy and enthusiasm
11:36 We assume people buy things for the same reasons as wedo
12:53 The majority of consumers are not practical withhaircare products and services
14:41 We mind our clients wallet for them and decide whatthey “should” spend
17:03 The truth about giving people options – it’s kind andit’s what they’re paying for
