What inspires a reader to choose one book and not another? Do readers' groups stick to safe books only? Are marketing segmentation and persona-creation such a good idea? To what extent, in reality, are readers influenced by celebrity book clubs?

In this episode of the BookBlast® Podcast, we explore the comfort zones of modern reading culture and the value of reading experience over academic value judgments as we sit down with Rachel Van Riel, the visionary innovator behind Opening the Book and reader-centric site, whichbook.net

Tune in to find out how to break free from the algorithms and publishing industry hype holding your bookshelf hostage.

Presented by Georgia de Chamberet | A BookBlast® Production | 00:48:28

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