The 98th Academy Awards are just days away, six weeks after the Academy listed the nominees. But what do Oscar nominations really do to moviegoers? According to Marketing professor Michelangelo Rossi, they don’t just guide what we watch, they can also raise expectations enough to change how much we enjoy a film. Michelangelo joins Breakthroughs to unpack his latest research, cosigned by Hi! PARIS academic Felix Schleff.
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