What’s in the interview?
Thanks for taking the time to talk to me today. Can you introduce yourself?
How did you get involved in cannabis?
Tell us about Pheno Exotic
Scope of duties as COO
Challenges/Successes
You’ll be featured in an upcoming episode of our Deep Roots series, what are you looking forward to showing off?
Pheno Exotics does cultivation, processing, distribution - are you involved in any other parts of the cannabis industry?
Can you tell us about your cultivation facility?
Size, type, # of employees
Cultivars?
Processing facility?
Types of products ?
Phenohunting
What do you look for?
Best strain you’ve been able to find?
Why is it important to you to have some novelty among your products?
The brand takes pride in “straying from the ordinary” - Is this just in terms of the strains you look for and cultivate? How else does your company do things differently?
How does a boutique brand like PE stay competitive in a growing market?
Marketing strategy?
How do you separate yourself from the rest of the pack?
How important is it to you to look at market trends with regard to the products you are developing?
What do your customers like most?
Small batch series
White label
Best selling flower? Concentrate?
Trends between flower and concentrates?
Increase in CBD interest with Hemp legalization?
Does Pheno Exotics have any new projects you can tell us about?
Expansion?
New Products?
Exciting new strains?
Is there anything else you’d like to talk about that we didn’t get a chance to discuss?
