I think that every reader who has followed health IT companies would agree when Clay Holderman, CEO of AVIA, in a recent interview with Healthcare IT Today says, “There is so much noise in the market, it’s impossible to sift through.” AVIA has been offering knowledge and expertise to health care institutions for years. Following their recent acquisition of Panda Health, they now evolved their marketplace into an “intelligence platform” that enables clients to access all the combined health IT research from AVIA and Panda Health.
The insights on the AVIA intelligence platform include a range of materials on types of healthcare technology and vendors (which Holderman likes to call “solution companies”). The platform is free to both providers and vendors, on a freemium model. AVIA has created its own objective research on 115 categories (each with a buyer’s guide and objective lists of leading vendors) and over 6k digital health vendors. Vendors also have a place to provide their own marketing materials and other information that potential clients might find useful.
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