What is the economic potential of circularity?

The Federal Association of the German Industries (BDI) asked Boston Consulting Group (BCG) to answer that for German industry. The report's authors, Claas Oehlmann of the BDI's Circular Economy Initiative and Alexander Meyer zum Felde of BCG, walk through the findings, with Nadine Braun of E.ON bringing the view from a company perspective.

What you'll hear in this episode: • What the report found: in five sectors covering most of German industry, circular business models could double annual value creation, from 60 to 125 billion euros, by 2045. • Whether that number survives cannibalisation. If a car gets refurbished, that's one new car not sold, so does the potential still hold once you subtract the lost sales? • What companies can do today, without waiting for new regulation, and what still holds them back.

Besides exploring the macroeconomic impact of the circular economy, the episode also looks at where circularity pays off for a company.

This is the second episode of the IFAT Munich 2026 series, recorded live at the fair.

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