#76 The Business of Building Brands w/ Howard Lim, President, HOW Creative

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An award-winning business and branding architect™, sought-after speaker, author, and organization advisor since 1987, Howard A. Lim (https://x.com/howardalim) has earned his reputation as a “disruptive innovator,” and his boutique firm, HOW Creative, partners with CEOs and business leaders worldwide to develop and execute powerful and influential global Authentic Brands®. 

In this episode, Joe and Howard discuss:

1. Why Your Business Name Matters

2. Future-Proofing Your Business Name

3. Creating a Core Philosophy for Business Success

4. Differentiating Your Business through Unique Services

LinkedIn: https://www.linkedin.com/in/howcreative/ 

Twitter: https://x.com/howardalim 

Facebook: https://web.facebook.com/howardalim/?_rdc=1&_rdr 

YouTube: https://www.youtube.com/channel/UCa0vAVsW03YG0z_UrgjwAPA/videos 

Instagram: https://www.instagram.com/howardalim/?hl=en 

Book: https://www.amazon.com/Authentic-Branding-Howard-Lim/dp/0615345468 

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